Idea Cellular has signed a multi-year agreement to sponsor the current Indian Premier League (IPL) champions, Deccan Chargers of Hyderabad. The Adiyta Birla group will be principal partner of the cricket team, starting with the third edition of IPL T20 cricket tournament, scheduled to start in March.





Idea Cellular Ltd, an Aditya Birla Group, has launched mobile services in the north eastern state of Meghalaya, following the launch of its services in Assam.
Idea Cellular, an Aditya Birla Group company, has launched GSM services in the north eastern state of Assam. The company will launch services in other circles of North East, in Nagaland, Manipur, Meghalaya, Mizoram, Tripura and Arunachal Pradesh, by later this year.
Inching closer to becoming a pan-India operator, Idea Cellular has launched mobile services in Kolkata metro and Rest of West Bengal. With the launch of North East and Assam circles, expected within a couple of weeks, the Aditya Birla group telecom service provider will complete rollout of services across all the 22 circles.
Aditya Birla group GSM service provider Idea Cellular has posted an 81.62 rise in net profit at Rs 273.15 crore for second quarter ended September 30, 2009, led by an increase in subscriber additions, following the rollout of services across new circles in the country.