Idea Cellular has signed a multi-year agreement to sponsor the current Indian Premier League (IPL) champions, Deccan Chargers of Hyderabad. The Adiyta Birla group will be principal partner of the cricket team, starting with the third edition of IPL T20 cricket tournament, scheduled to start in March.


Idea Cellular, an Aditya Birla Group company, has launched GSM services in the north eastern state of Assam. The company will launch services in other circles of North East, in Nagaland, Manipur, Meghalaya, Mizoram, Tripura and Arunachal Pradesh, by later this year.
He is young, cool, smart and stylish, forever on his mobile phone just like any other youngster of his age; health conscious, he loves to walk when he talks on the phone. Meet ‘Zac’, Idea Cellular’s new virtual character who is set to make his presence felt amongst the large online youth community.